You know, it occurs to me that, as people communicate more and more in status updates and tweets, there will be just as many positive effects as negative.

OK, sure, the novel might just keel over and die. And that’s a pity.

But on the plus side, we are going to become demons at blurb writing.

(I say ‘we’ – I tweet about once a month, and even then, I’m not entirely sure what I think I’m doing. But that’s another matter for another time and another place…)

I have been struggling to put together some brief, but fascinating, text to sell my next Edinburgh show. The Edinburgh Fringe programme insists on no more than 40 words – a couple of tweetsworth – and the Fringe website won’t let you write more than 100. It’s notoriously one of the trickiest things to get right, and many people find it slightly more daunting than writing the actual show itself. It’s a sod.

Here’s my rough draft of the website blurb. Would you come to see a show that described itself like this?

[NB – the show name is still to be finalised. This is just my current favourite…]

Laura Carr and David Kelly Have No Shame – FREE

You can eat healthier food, take up exercise, find love, fulfil your hidden potential and become the person you always dreamed you could be. Or you could see our show. The effect will be the same. Stand-up comedy from ‘So You Think You’re Funny’ finalist Laura Carr, and renowned under-achiever David Kelly.

“Brimming with confidence – an energetic delivery that instantly appeals…” Chortle.

One of Scotland on Sunday’s ‘Top 10 Free Shows’ in 2009 and Scotsgay ‘Editor’s Choice’ in 2010.

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